Being a start-up founder can be stressful.

Long hours. Lack of sleep. Burn-out. Sound familiar?

We are here to help.

Elevate your health & leadership while scaling your company

Brought to you by…

Currently launching Next Level Founders with…

We are expanding to more VC Portfolios & Start-Ups this Fall.

Are you a VC or Start-Up Founder? Contact us here to discuss working together.

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So who are we?

Jennie Fagen, Wellness Coach
Jennie is an Integrative Nutrition Health Coach with a degree in Brain & Cognitive Science. She has been coaching clients to create sustainable lifestyle changes for 6 years, with a focus on sleep, stress, energy, and work-life balance. Jennie has worked with over 100 clients, including startup CEOs, UN Ambassadors, Hollywood agents, and  C-Suite Executives, and has lead wellness workshops at over 30 companies, including PayPal, Arkadium, Zara, Linkedin, and Digital Ocean. When she’s not coaching, she loves to run, play the ukulele, and write parody songs for the Buffalo Bills.
Nick Herinckx, Executive Coach
Nick got his start helping venture-funded companies scale quickly through building a high-growth marketing engine, after which he started Obility as CEO. Alongside his spectacular team he quickly built, scaled and sold the business after being listed as one of Oregon’s fastest growing companies 3 years in a row, maintaining a 100% CEO approval rating on Glassdoor as well as landing a top spot on the Inc. 1,000 for fast growth nation-wide. In his free time he enjoys playing blues & rock guitar, and spending time with his wife and 2 daughters.

We’re founders ourselves, we get it & we’re here to help.

We are your personal team of coaches, here to hold you accountable & guide you as you navigate life as a founder. Read a short bio by clicking our names above.

What topics will we explore?

Your challenges as an entrepreneur are unique and we created our program based on your feedback. Each Founder’s sessions will be personalized to your needs.

Coaching is 100% confidential.

Everything personal stays between you & your coaches.

Why work with a coach?

Founding a company can be stressful— having a strong support system helps alleviate this stress

We focus on evidence-based & case-based solutions, meaning we’re not just here to say, you-can-do-it— we’re here to be supportive and constructive

We’re here to offer new perspectives on your toughest challenges, process difficult issues to determine the best path forward, & move from a mindset of scarcity and fear to one of abundance and energy

We’ve been in your shoes & know what it’s like

How does it work?


Private Executive Coaching + Private Wellness Coaching


Connect with other Founders + get peer support


Gain invaluable tips + tools while on-the-go


Team Success

Spread a culture of wellness to your team to prevent burnout, improve productivity, & boost creativity

Are you a VC or start-up founder? Contact us here to discuss working together.

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Some happy clients

Jennie was instrumental in ‘leveling up’ our entire organization. As a startup founder, I’ve been obsessed with optimizing our product to get the best results. Only when we started working with Jennie did I realize that optimizing the well-being of our employees was even more important. Her support and wellness programming made the journey more manageable, and kept us optimistic and energized as we scaled. There was no way I could keep up with the pace of startup life…..until I found Jennie.
Kenny Rosenblatt

President & Co-Founder, Arkadium

Nick has fundamentally changed the way that I think about leadership, management and the fundamentals of building a business from scratch. From the basic tactics of how to have tough conversations to forcing me to think critically about the direction of the business, Nick is kind of like that voice inside your head that always points you in the right direction or makes you think. Nick has helped me grow as a leader and manager from the most basic skills of how to work with employees to how to think about vision and real growth/scale.
Joey Petracca

Owner, Chicory

In 6 months of working with him, I’ve doubled my business. Nick set goals for me from day 1 of how I wanted my business to be and how I wanted my personal life to be, and with every session, we always tie it into “how does what I’ve done help me achieve those goals?”

Patrick Soong

Founder & CEO, Alliance Trading Group

Being a business owner I noticed that the fatigue and crankiness I was feeling was affecting my staff and the relationship I was having with them. Working with Jennie completely changed that. Jennie is an absolute pleasure to work with— she is funny, caring, and keeps you on track with out making you feel bad about yourself.
Amanda Varelia

Owner, Salon Mogano

As a small business owner, I became used to putting everyone and everything else first, and putting myself last. While my company is in the wellness space, I felt my own health suffering and was lucky to find Jennie when I did! Working with her helped create a space each week where I had no choice but to close my mind to the daily grind, focus on the here and now, and simply be present. This was extremely helpful and motivating personally and professionally, and it taught me how to tap into calmness and self awareness any time I need to. Jennie’s positive attitude, friendly demeanor and honest support system is the trifecta for success, and I highly recommend her services!

Stacy Schwartz

CEO & Founder, Ketanga Fitness Retreats